Strategic Marketing & Creative Design — Ontario, Canada

Strategy that sells.
Design that lasts.

20+ years leading marketing teams, building brands, and producing print work that gets kept. From casino campaign suites to foil-stamped invitations — the same standard applies to everything.

Marketing services Design & print
For brands & businesses

Marketing Strategy & Campaign Leadership

CRM, omnichannel campaigns, digital advertising, brand positioning, and team direction. Built on two decades of high-volume regulated environments.

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For events, promotions &
small business

Graphic Design, Print & Digital Campaigns

Logo development,brand identity, digital and social campaigns, specialty print with foil and embossing — made to impress from first look.

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20+
Years experience
9
Team members led
2
Disciplines mastered
1
Designer, your advocate

Marketing expertise

Full-funnel strategy,
from plan to performance.

Currently leading a 9-person cross-functional marketing team at Fallsview Casino Resort — and teaching the next generation at Niagara College. Every client gets that same executive-level thinking.

01Campaign Strategy & Planning — Integrated, multi-channel annual marketing plans
02CRM & Email Marketing — Segmentation, targeting, lifecycle campaigns
03Digital & Paid Media — SEO/SEM, display advertising, social creative
04Brand Positioning — Messaging frameworks, tone of voice, identity systems
05Analytics & Reporting — KPI frameworks, performance dashboards, insights
06Governance & Compliance — CASL, AODA, regulated-environment experience
Full marketing services

Design & print expertise

Visual work built
to be remembered.

Seneca College Graphic Design honours graduate. Two decades of print publishing, casino creative, and boutique client work across logos, invitations, magazines, and more.

01Logo & Brand Identity — From concept to full guidelines
02Specialty Print — Foil stamping, blind emboss, multi-panel formats
03Publication & Editorial — Magazines, booklets, annual reports, guides
04Signage & Wayfinding — Backlit, large format, vehicle vinyl
05Apparel & Embroidery — Branded uniforms, hats, merch
06Promotional Products — Trade show, event, and branded giveaways
Full design services
Current role
Marketing Services Supervisor
Fallsview Casino Resort, Niagara Falls — leading a 9-person cross-functional team across digital, creative, media, and communications.
Professor
Niagara College
Teaching Graphic Design, Digital Marketing, Visual Communication for Social Media, and Marketing Applications since Spring 2024.
Past Roles
Art Director / Graphic Artist
Art Directed multiple National magazines for the Music and Entertainment Industry. Over 10 years in the creative/design field for multiple agency style companies.
Education
Seneca College — Graphic Design Diploma
Graduated with honours. Typography, corporate design, production, web design, colour theory, and print production.

Selected work

View all →
Chinese New Year gold foil invitation
Special Event
Chinese New Year Invitation
Transit Annual Report
Integrated Campaign
Transit Annual Report
Go Fish logo and marketing campaign
Brand Identity
Logo & Visual System
Go Fish logo and marketing campaign
Email & Digital
Campaign Creative
Go Fish logo and marketing campaign
Social Media
Digital Campaigns
★★★★★

"Lana put together an amazing 20-page colourful pocket book that made our stakeholders go 'wow all that happens here!'"

— Adam Arbour / Manager of Customer Experience, St. Catharines Transit

★★★★★

"Lana's expertise and input was invaluable. Working together, she turned my concept into a customised, professional design."

— Melissa King / Owner, Niagara Seniors At Home

★★★★★

"She took everything I wanted into account and added her own flair. If you're looking for someone who listens and gets it done — look no further."

— Adam Davidson / Real Estate Agent

About Lana

"I peel back the layers of your business problem to find the right solution — not just the obvious one."

My nickname growing up was Banana — hence Peeled. But the name means something professionally too: I dig into the real challenge before picking up a pencil or opening a brief. Two decades across print publishing, mutual fund advertising, casino marketing, and now leading a full marketing department and teaching at Niagara College. Strategy and craft, in the same hands.

Read the full story
Ready to make something
worth remembering?
CONTACT ME TODAY